Scientists, educators and the media must span the chasm of public confusion –Dick Evans. Recent high profile media coverage of science and technology issues has yet again highlighted the urgent need to consider ways of raising the J general understanding and awareness of science and technology. Typical examples of these issues concern: the health benefits or otherwise of drinking red wine, tea, coffee; the questions associated with animal husbandry and food production, for example BSE and the GM crop trials; the dangers of using mobile phones; and the ethics of bio-sciences. Too often the general population is confused with contradictory
